My name is Steve Carroll. I’m a real estate photographer and the founder of PreviewFirst.com.  As an award winning photographer, I serve as a panel judge for many industry competitions, and as a photography teacher.  I'm the personal business coach to dozens of the most successful real estate photographers in the world today, and say that with much humility as many of my students have also become my best friends.

Photo Gallery

See some of my pics on flickr. When I have time (or remember), I like to add a few favorites to our flickr gallery, "Real Estate Photography". For the most part, we post images that are particularly challenging to shoot, and this is where we let the photos do the bragging for us.


My personal rate is $75 per photo with a minimum starting rate of $375. That includes 5 photos. Rates at PreviewFirst average only $200-$300 per home, and PreviewFirst has a full range of services to meet most budgets. Please see the various photography services at http://www.previewfirst.com/products.

Most of my time involves working with aspiring real estate photographers. My daily rate is $1,500, and my weekly rate is $5,000 (much better deal). If you'd like to talk about ongoing coaching, please contact me. steve@stevecarroll (yep, .com)


What is Real Estate Photography?

The difference between real estate photography and architectural photography is basically “context”. Architectural photography attempts to capture a structure the way the architect meant for it be experienced. Real estate photography attempts to capture a property (usually a home), the way a buyer might experience it. Real estate photography often incorporates lifestyle imagery & more context with regard to a floor-plan, landscaping, views, and amenities.

"A great real estate photo is one that leaves little evidence that a photographer, a camera, or a editor were involved." - Steve Carroll


What is PreviewFirst?

PreviewFirst is Southern California's leading provider of real estate photography and media services. Different from photographers who focus on many kinds of photography, we are specialists in “real estate photography”. We are a team of more than 40 professionals, working to provide great photography and fabulous customer service.

Real estate photography is one of the most difficult genres of photography, and it's a very rare individual who can do it well. At PreviewFirst, we work with the world's top selling luxury real estate brokers, and our team consists of the world's top real estate photographers. In addition, we deliver out-of-this world customer service. Give us a try. You can create an account and schedule a photo-shoot 24/7.


What is SavvyTours?

Using PreviewFirst as the model, I wanted to develop a virtual tour platform other photographers could use to deliver real estate photos and high-end virtual tours for their own clients. For real estate agents and brokers who want to grow their business, photography and virtual tours are the single most important factors. SavvyTours is a winning solution for real estate agents and the photographer’s who serve them.

With over 120,000 photo-shoots and over 208,000 clients, the SavvyTours Virtual Tour Platform is a recipe for success. Contact me to learn more about how you can use SavvyTours to grow your business.